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Tools of the Trade: Blogs

As a photographer in this day and age, there are many ways to get your name out there. From websites to business cards, using the right tools can make your business go farther than you thought possible. One of the tools up for discussion is blogs.

Photography blogs range from how-to articles to a view of what’s happening now with the business. As a photographer, it’s important to keep up to date of all the new techniques, products, and what other businesses in the area are doing. By running your own blog, you can share your knowledge and expertise with folks. You can even find advice. Let’s say you’re stumped on how to do something in Photoshop, so you post a blog entry on what you want to do. Then another photographer sees your blog, and offers advice on how to get the job done. Or maybe you’ve created an awesome background for photo editing and want to share it with everyone, so you post it on your blog. The possibilities of what you can do with a blog are only limited by your imagination.

Getting your name and work out there through a blog is key to developing your business. Just listen to what one local photographer had to say when asked what has been one of the advantages of using a blog. Brian Davis of Brian Davis Photography stated, “My business is still in its infancy, so I've been utilizing any means that I can to get my name out there. Social media sites like twitter, facebook, flickr, and blogs have been crucial to my development so far because they can reach a wide audience and can get information out very quickly. Using these sites and a blog have really been crucial to me because they bring increased site traffic, give me a steady readership, and also could bring in potential clients. I've had a few clients that like some of the links I've posted and they end up going to my site to see my professional work. Whether they decide to book with me or not, the point is that the blog or social media networking got them there.”

Whether you’re new to the game, or a seasoned pro, a well done photography blog can keep you in touch with current clients, bring in new clients, and give you quite a following. Just be sure to keep it up to date. Before you know it, you’ll be drawing quite a crowd!
 

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