Tomorrowland is the world's most popular electronic music festival. Held annually in Belgium since 2005, Tomorrowland has received countless awards including "Best Music Event Worldwide" (2011 and 2012, Miami WMC) and "Best Major European Festival" (2012). This weekend, TomorrowWorld, the first international edition of Tomorrowland, will be held in Atlanta's own backyard.
TomorrowWorld will take place this weekend, September 27-29, at Chattahoochee Hills--just a short drive southwest from Atlanta. The theme is "The Book of Wisdom," and since it follows Tomorrowland, TomorrowWorld marks "Chapter Two." The festival will host an estimated 150,000 attendees from all over the world. The 3-day line-up consists of 300 DJs on eight beautifully designed stages. With luxury camping options, cocktail bars, and gourmet food, TomorrowWorld is the first European festival of its scale to take place in the U.S.
They say it's a small world, but it doesn't get much smaller than to have an epic festival like TomorrowWorld land right in our own backyard. I assumed it had something to do with Hartsfield-Jackson (ATL), but according to a quote from Tomorrowland co-owner Michiel Beers, received in an email from his PR staff, it was all about the 500-acre landscape in Chattahoochee Hills:
"Over the past two years we’ve been getting countless requests from sites all over the world to work with us. During our search for a suitable expansion spot, we looked at more than 100 locations all over the world. It's a very long list of minimum requirements before a venue is suitable for hosting an edition of Tomorrowland. What we found in Chattahoochee Hills was more than perfect, that’s why we also call it our second home. We always said that if we ever expanded the festival, the venue needed to have at least the same uniqueness as in Belgium. Every festival should always start with finding the perfect location. If this [Chattahoochee Hills] would have been located in Brazil, we would probably be having the first TomorrowWorld in Brazil."
After Tomorrowland, which took place from July 26-28, it took 80 shipping containers to carry the enormous "Book of Wisdom" structures across the Atlantic Ocean to Chattahoochee Hills. Then over the course of four weeks, an international team of more than 1500 workers reconstructed the site. One look at the structures on any of the videos on YouTube, and your mind will be blown.
Another aspect unique to TomorrowWorld is that it is the only 21 and up music festival of its size in the U.S. After IDs are checked the first time, they are not needed again, which is highly convenient. But for a 21 and up electronic music festival to have such large attendance numbers really says a lot about how the EDM scene has expanded and matured over the years. According to Shawn Kent, Project Director of TomorrowWorld:
"This music scene, electronic music culture, is really here to stay...it’s maturing, ...we’re bringing such a high quality of experiences to the market that people really take notice. That this isn’t just becoming a trend of EDM; it’s really a culture of electronic music and...live experience."
The music--that's what everyone is really there for, right? The festival will unite 150,00 thousand fans from all over the world through the power of music. With 300 DJs on the line-up, it wouldn't be prudent to list all of them here. However, I will share my top picks for the weekend. (Too bad I can't be at more than one stage at a time!)
Friday, September 27
- Benny Benassi
- Porter Robinson
- Cosmic Gate
- Heroes X Villains (Local support!)
- Mayhem (Local support!)
Saturday, September 28
- Calvin Harris
- Gareth Emery
- Mord Fustang
Sunday, September 29
- Armin van Buuren
- Sander van Doorn
- Dillon Francis
- Kill the Noise
- Seven Lions