Skip to main content
  1. Life
  2. Style & Fashion
  3. Women's Style

Tommy Hiliger launches digitally-engaged show on Instagram

See also

NYFW goes digital with Tommy Hilfiger the designer plans to Instagram New York Fashion Week show. This will be the first ever digitally-engaged runway show for New York Fashion Week. The designer is set to presents his next womenswear collection on February 10 at the Park Avenue Armory in Manhattan.

The designer is linking up with instagram pros, Brian DiFeo (@bridif) and Anthony Danielle (@takinyerphoto), along side 20 local Instagrammers capturing the action from the runway as well as behind the scenes.

Avery Baker, the Tommy Hilfiger Group's chief marketing officer, told WWD: ''We strive to develop digital programs that challenge and evolve the way we engage the industry and consumers around our runway show.''

The hashtag for the show is #tommyfall14 and InstaMeet's is #nyfwinstameet. The designer's new plan to promote artistic imagery of the show on the popular social networking site.

This is the designers many attempts of bringing the fashion back in Fashion week he made some buzz last year after he banned some celebrities from the front row.

Advertisement

Life

  • Transgender cop
    A transgender police officer is stepping down from her position to run for office
    Video
    Political Office
  • Easter eggs
    Craft delicate, hand-painted eggs with flowers and other designs celebrating spring
    Camera
    Easter Eggs
  • Subway message
    Subway customer finds 'Big Mama' written on her order
    Video
    Subway Message
  • Working from home
    Working from home can be an exciting venture. Get tips to ensure productivity
    Camera
    Get Tips
  • Limes
    Rising cost of limes could be putting the squeeze on your favorite restaurant
    Expensive Limes
  • Pope Francis
    Religion: Pope Francis instructs how to fight against Satan
    Morning Mass

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about Examiner.com and apply today!