NYFW goes digital with Tommy Hilfiger the designer plans to Instagram New York Fashion Week show. This will be the first ever digitally-engaged runway show for New York Fashion Week. The designer is set to presents his next womenswear collection on February 10 at the Park Avenue Armory in Manhattan.
The designer is linking up with instagram pros, Brian DiFeo (@bridif) and Anthony Danielle (@takinyerphoto), along side 20 local Instagrammers capturing the action from the runway as well as behind the scenes.
Avery Baker, the Tommy Hilfiger Group's chief marketing officer, told WWD: ''We strive to develop digital programs that challenge and evolve the way we engage the industry and consumers around our runway show.''
The hashtag for the show is #tommyfall14 and InstaMeet's is #nyfwinstameet. The designer's new plan to promote artistic imagery of the show on the popular social networking site.
This is the designers many attempts of bringing the fashion back in Fashion week he made some buzz last year after he banned some celebrities from the front row.