For Angelenos the unveiling will be three hours later as when the TODAY is on the air at 7:00 a.m. EST, it’s only 4:00 a.m. PST in Los Angeles, and many are still asleep and the show is not even available at that hour.
TODAY’s new logo conjures up a warm orange sunrise atop the show name in black uppercase letters making the image appear fresh and updated.
The logo has been modernized by changing the color palate from a yellow, orange, warm red and dark red half circles and removing the additional 4th curve in the previous versions.
Instead, there are three half circles with two tones of orange and a lens glare effect to the left of the image representing the sun rising.
The TODAY lettering was updated slightly with a new typeface and has the same lens glare effect as on the sun rising icon.
TODAY’s updated logo shows looks more like a warm morning sunrise than an outdated half naked rainbow without the blue, green and purple colors.
Over the years, TODAY’s logo has seen a number of design changes starting with a black and white lowercase TODAY lettering with a clock in the O, to combining the TODAY name with NBC Peacock icon, and various versions of the half circles in shades of yellows, oranges and reds atop the all uppercase black block lettering.
The new logo doesn’t deviate too far from the most previous version since it has the right balance of color, style and design without losing the original branding.
Their branding message is clear.
The logo change came with the addition of a new set design to include an orange couch, a 360 degree anchor platform, and the anchors: Matt Lauer, Savannah Guthrie, Natalie Morales, and Al Roker will now be facing the massive crowds that gather on Rockefeller Center Plaza instead of turning their backs on them.
To celebrate the new look, TODAY is asking viewers to tweet their favorite sunrise photos using the hashtag #TODAYSunrise.
Angelenos should get outside with their camera this weekend and spend some time photographing your favorite LA sunrise from places like Venice Beach, Malibu, the Hollywood sign, and from your rooftop.
For over 61 years, TODAY has been providing millions of Americans with their morning news with stories from across the country, around the world, and in their own backyard.
Tune in Monday morning at 7:00 a.m. PST Channel 4 to see the big reveal.