"Today" topped "Good Morning America's" ratings by 4 per cent or 211,000 viewers during the first week of the Sochi games.
The NBC morning show got a boost from the Sochi Olympics and managed to top its ABC rival in both the total viewer and A25-54 demo categories for the week ending Feb. 14. That's the first time "Today" has been able to do that since the week of Aug. 6, 2012, which just happens to be the last time the Olympics were on television. That's a gap of 78 weeks.
This reversal assures "Today" that there is no chance it will trail "Good Morning America" in the ratings for 16 straight years, as "Good Morning America" did before beating "Today" in 2012.
Will "Today" continue to stay on top after the Olympics are over?
The race between the two morning shows is just as competitive as ever, but the true challenge for "Today" is to ensure that its victory will continue when the Olympic games are over. Fans of "Good Morning America" believe the ratings will go back to where they were before the Olympic boost.
The "Today" hosts are Matt Lauer, Savannah Guthrie, Al Roker, and Natalie Morales.
"Good Morning America" hosts are Robin Roberts, George Stephanopoulos, Josh Elliott, Lara Spencer, and Ginger Zee.