During Kotb’s and Kathy Lee Giffords segment of the “Today” Show Kotb was demonstrating the function of the new Samsung watch which also takes incoming calls. Kotb called the watch phone from her personal cell phone and pointed the watch to the camera, unknowingly displaying her cell phone number for all viewers to see.
"Did it really show my number? Oh my God, it's doing it again. Oh my god, it's happening. Oh my god," she said in a panicked state.
Before Kotb realized what she had done the calls and text messages had already come pouring in. By the time the two morning hosts had returned from commercial break, Kotb had more than 20 new voicemails and 4,000 text messages by day’s end.
She answered one of the calls on air and asked who the caller was before the caller hung up. "That was from Bridgeport, who is calling!" Kotb announced.
Although the hosts got a good laugh out of the ordeal Kotb managed to change her cell phone number, after 15 years, according to ‘Today’ sometime after the show aired.