Planking is a social media phenomenon that got its start in England around 2009 and most recently is catching fire in Australia. The rules for planking are simple - planking takes its name from how players mimic a wooden board by lying rigid, preferably in a public place or on an unusual spot, such as a washing machine, a sign or a railing. The person planking lays down on the place to be planked, then stretches out stiff pointing ones fingers and toes, face down with no expression. The point is to post a wacky planking photo online.

At the Indianapolis Motor Speedway, today, the practice was called of due to inclement weather. A lot of drivers and team support personnel were keyed up with nothing to do so Alex Lloyd decided to lay down a challenge with the following "tweets".

alex_lloyd - 50 bucks to any driver than 'planks' during driver intros.

Then former Vision Racing PR person Pat Caporali started keeping tabs on who was joining in on the planking mayhem!

This excerpted and edited from CNN -

'Planking' death puts spotlight on bizarre Web craze
By Mark Milian, CNN - May 18, 2011 1:21 p.m. EDT

Apparently lying face down is all it takes to create an Internet phenomenon.

An obscure activity called "planking" is garnering international exposure after an Australian man fell to his death last week while attempting to take part in the online fad.
Read more

One last "tweet" by Tony Kanaan puts this exercise in boredom relief in perspective:

TonyKanaan - Under control bro RT @tomasscheckter Tomorrow is every driver has to take viagra and plank naked.

... notes from The EDJE