With the world becoming increasingly driven by social media and the internet, businesses must take advantage of the opportunities that blogging presents. The time and effort devoted to a blog will not only help your business grow, but will also increase your credibility both within your industry and with your target audience(s). Blogging gives you the ability to create your own content, increase your influence and credibility, and expand your web visibility through search engine rankings.
A few important reasons why you should blog:
It gives you a voice:
Blogging gives you the power to reach mass audiences everyday. It provides the freedom to report your story, opinions, or analysis of industry trends and ideas at any time. The power to create and distribute content used to be in the hands of journalists or reporters, but now you are able to reach your interested viewers yourself. Also, by combining blog posts with social media platforms, you can increase your chances of other people reading your blog and reposting your blog.
You can become an influencer and a reliable source:
Blogging allows you to become a reliable source for information in your industry. When you comment on your industry, respond to news items or discuss your opinions or those of others, you establish yourself as a credible and knowledgeable source. By consistently producing credible content, you make yourself a influential source for reporters and other bloggers.
Realize higher placement on web searches:
Because a blog functions as a website, each post you make is shown individually in search engine results as a separate webpage. Each page then works as a link for users to find your information or website. By increasing your posts and content, you increase traffic to your posts and website.
Your competitors are blogging; why aren't you?
Chances are that your competitors know the benefits of blogging and are taking advantage of it. Blogging is an easy way to gain better recognition and increase your credibility, so why not take advantage of the opportunity? Highlight your website not only as a site to buy your product or service, but also as a place to gather information and stay informed.
Creates new and updated content:
Blogging affords you a mechanism to consistently add content and information to your website. Your website works as your virtual appearance and voice. By consistently adding new content, you can keep your company’s appearance and voice up-to-date and understood. While you may not have a great amount of content to share at first, making a few posts a month will help your search ranking and web content.
With the world becoming increasingly focused online, your company can not afford to ignore the opportunities and importance of blogging.