TNA Wrestling had a huge meeting with their talent before this week’s “Impact Wrestling” taping and made some big announcements. One of these was called the “Action Never Ends” campaign and prowrestling.com reported on Oct. 25 that it is a way to help wrestlers fully develop their characters.
The campaign is a way to help wrestlers go further with their characters than they can when battling for time on a two-hour weekly telecast.
What TNA is asking their wrestlers to do is start to shoot videos of themselves while on the road and at home and send it in to the company. These videos will then be broadcast on the TNA social network pages, the official website and sometimes make it to the “TNA Impact Wrestling” television broadcast.
The company asked wrestlers to really dig in deep and work on developing their characters in these videos to help spotlight themselves better. It is almost assured that the ones who work hardest on their videos might end up moving up the rankings of TNA because it is a perfect way to create a solid fan base.
It is similar to how Zack Ryder got over in the WWE despite the company continuing to bury him. Hopefully, TNA rewards their wrestlers better than the WWE did with Ryder.
Between the “Action Never Ends” campaign, the elimination of Eric Bischoff from backstage duties and the elimination of the travel for “Impact,” the morale is reported to be rising backstage.