TNA Impact Wrestling has turned back the hands of time to 1990; at least that’s how it would seem. The struggling second tier wrestling company announced today that they would be restructuring their pay per view strategy. The strategy now calls for only four pay per views a year, rather than the traditional 12. The four a year pay per view model was made famous by the WWE in the late 80s and early 90s. After the Attitude Era boom in the late 90s, the WWE eventually changed over to a twelve times per year model.
This move is seen to be a beneficial strategy, and should garner some praise from wrestling experts and fans alike. With the widespread access to wrestling news, spoilers, and illegal but free events, the pay per view sports entertainment business has been dwindling. Even the WWE has experienced some set backs in the pay per view department. For TNA Impact Wrestling to take a step back and reorganize their pay per view strategy, it shows that the company is serious about building their brand.
Naysayers may see this as a negative, and a sign of a possible end to TNA. Naysayers and doomsdayers will say that this is a sign that TNA Impact Wrestling is shutting down. In truth, it’s completely the opposite. With less pay per views, the four remaining events will seem like a big deal. They will also garner more buys, since they no longer have to choose from month to month. In addition, the company isn’t producing fewer events. On the months that a pay per view is not airing, the company will air a special three hour wrestling event on Spike TV. This will hopefully attract new viewers to their existing programming.
It’s always been said that change is good, and in this case, it’s very true. Let the WWE continue with their successful pay per views. TNA Impact Wrestling did the smart thing by taking a look at their books and following a new course rather than the current model. It will only benefit them in the long run.
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