Skip to main content
  1. Life
  2. Style & Fashion
  3. Women's Style

TLC to televise VOW's designer wedding Gown Rush happening this Sunday!

See also

If you are a Boston bride, you probably love the show I FOUND THE GOWN (IFTG) on TLC, televised from VOW's in Watertown, MA.Why is this show so popular? Brides flock to this famous bridal outlet to get stunning designer dresses at 40%-80% off the regular retail price. Bridepower and VOWS is known for their excellent customer service and colorful staff.

Don't miss out on a Boston tradition THIS SUNDAY, October 6! It is VOW's GOWN RUSH. Not only will you have to chance to be on TV (TLC is filming the event for IFTG's third season to premiere in the spring), but you have the chance to get the bridal gown of you dreams for even less. Here are the details.

WHAT: A one day blowout event!! All designer wedding gowns $49 to $999 originally retailing from $1000-$7000. Vera Wang, Monique Lhuillier, Lazaro, Paloma Blanca, Pronovias, Allure, and more...

WHERE: VOWS Bridal Outlet, 130 Galen Street, Watertown, MA (click for directions)

WHEN: Sunday, Oct. 6th, 8am to 4pm

MORE: There will be a few gold coins strategically hidden in some dresses...If a bride-to-be finds a coin, she'll hit the GOLD RUSH and score it for FREE!


ARRIVE EARLY... First come, first serve and prepare for a long line.
We will be admitting 20-30 brides an hour for a one hour limit.
Dress for open and shared dressing rooms (think bathing suit or leotard).
Park anywhere in the entire VOWS lot or park on the street.
Cash or credit card only. All sales are final. No gift cards or running promotions may be used at this event.



  • Randy Travis
    Randy Travis returns with 'Influence Vol. 2: The Man I Am' in August
    Today's Buzz
  • Alternative medicine
    Alternative medicine: Remedies to make the bugs in your body go away for good
    7 Photos
  • Beach body
    Fitness: Earn your beach body badge with bootcamp classes
    10 Photos
  • Back to school
    These 10 items are sure winners on your back-to-school shopping trip
    12 Photos
  • Izabel Goulart
    Izabel Goulart walks the runway with Studio F at Colombia Moda
    19 Photos
  • Ombre' technique
    Go for the gusto: What ombre' technique are you?
    5 Photos