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‘Titanfall’ producer talks negative impact of single-player campaign exclusion

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Drew McCoy has posted some comments in regards to the lack of a traditional single-player mode in the forthcoming multiplatform video game, “Titanfall.” According to a report from World’s Factory on Jan. 13, the producer at Respawn Entertainment admitted that his company is having a more difficult time trying to advertise the first-person shooter due to the lack of scripted scenarios from a campaign. You can take a look at his comments below:

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It’s actually been really tough trying to accurately market Titanfall. If you look at what we’ve done, its a lot different than what most FPS games do. Without a bunch of highly scripted SP moments to recam from different angles, the usual ‘movie like’ trailer is just about right out.

Drew McCoy revealed that the development team focused on showing “unedited gameplay segments” of the multiplayer instead. The marketing department decided to use short videos that show players on foot and while piloting the giant “titan” bipedal machines. However, he also admitted that trying to fit everything in is difficult. You can find some screenshots of “Titanfall” in the slideshow located to the left side of the article and the statement below:

Instead, we’ve decided to show unedited gameplay segments that last 3-5 minutes (so far – more footage coming, of course!) to show the “flow” of the game. Starting as a Pilot, taking on AI and other player Pilots, wall running around a Titan, earning your Titan, climbing in, battling other Titans while stomping on humans, ejecting, etc. There’s a huge amount of gameplay mechanics available at any one time, and encompassing them in a few minutes is actually quite hard to do.

The first-person shooter is expected to get a big marketing push due to a console exclusive deal between Electronic Arts and Microsoft Studios. The software product has already been a part of the marketing campaign that was shown during the launch of the Xbox One next-generation system, which came out on Nov. 22nd.

“Titanfall” will be shipped by Electronic Arts for the PC, Xbox 360 and Xbox One on March 11th in the North American region.

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