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‘Titanfall’ dev: Creating enjoyable game more important than turning profit

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Titanfall producer Drew McCoy has no idea how much money the gold mine of a first-person shooter is making, and he doesn’t really care to know. According to a report today from GameSpot, the Respawn Entertainment developer said he doesn’t pay attention to things like profit as long as he created a game that he and other gamers enjoy.

"I don't know if it's making a profit, I don't know if it's meeting sales expectations. I don't really care," McCoy said. "I care that I worked on a game that I can sit down and enjoy playing.

Just for those keeping score at home, Microsoft corporate vice president Phil Harrison said that Titanfall was the “fastest, most successful” launch in the company’s history on any platform, Xbox One, according to a report from VG 24/7. Just last week, GameStop reports, sales of the recently launched Xbox 360 version of the game helped boost sales of the franchise as a while in the United Kingdom by 220 percent.

Titanfall launched last months as an online first-person shooter. It’s a multiplayer only game, which breaks from the mold of many of the popular first-person shooter franchises on the market currently –– Call of Duty and Battlefield.

McCoy said he’s unsure if Titanfall’s hot start has somewhat disrupted the status quo of the FPS market, especially since publishers and developers will still continue to make games with single-player campaigns and co-op modes. However, he hopes that other developers will be inspired by Titanfall enough to brainstorm outside the box more often.

“I don't know if we've disrupted it. People are still going to make the cinematic 5-6 hour single-player, they're going to make the multiplayer, and maybe co-op that sandwiches in between,” McCoy said. “They're still going to throw 600 people at it, and do production values for production values' sake. But what I hope it's done is opened up designers to trying new things.”

McCoy said he’s seen some “colossal failures” with games developers try to design to appease what they think people will like or what they believe is popular. He hopes that Titanfall will set an example for developers to not gravitate toward what’s popular and instead to make games they like themselves.

"So I hope what Titanfall does, as a gamer and as someone who wants to see the industry get better and make cooler stuff, is try new things and not just try and copy what's good," McCoy said.

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