Getting buyers for your fashion line can be tough but as fashion week approaches its important to focus on laying out a plan for commercial growth. When setting goals for your brand to engage buyers its important to learn how to build on current season sales before the next market. Setting such goals will give you a opportunity to ensure that wholesale targets can be met. So here are some helpful tips designers can use to engage buyers. Keep in mind once you get buyers its important to have a reliable delivery, thorough quality control, advantageous trading terms, ease of repeats, and great customer service.
Here are some tips on getting buyers for your brand
Build a strong sales team- make sure you have a great sales team that understand your brand and know what they are selling. Remember you are not selling the product itself.
Relationship building- this is vital because you want those wholesale orders so it makes sense that relationship building is key. So be sure to make time to visit the stores your brand fit, invite buyers to lunch or coffee to discuss how thing are going be forward not pushy showing interest just beyond the sale itself. Feel free to keep them in the loop on upcoming shows and events.
Make those Sample work-create a organize structure for your brand samples, prepare in-store product training events and sale incentives this will make sale team excited about selling your product and push your brand.
Think outside the box- Fashion shoots, Fashion on Film videos, collaborations as well as pop up shops. Other ideas include sale incentives, trunk shows, hiring brand ambassadors, sale or return, online shopping sites and social media which includes sites like Pinterest and Instagram which are all becoming useful tools that create a buzz, build an audience and make sales.
Buyers Etiquette-mind your manners buyers love the hottest and current trends in fashion. Keep it professional, to the point and polite a well put together introductory email to the buyers, also draft an introductory sample email for your sales team and set a standard email communication template to ensure all correspondence throughout the company is consistent.
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