Social media has revolutionized marketing. It is a quick, easy, and inexpensive way to spread the word about your eBay listings. It also allows your customers an opportunity to market your business for you. Here are a few tips to help to remember when using social media for advertising your business:
1. Pick one social media outlet at the beginning
There are many outlets to use to promote your store. Facebook allows you to build a community of fans who can interact with you through comments and by posting questions. YouTube is the outlet to use if you have videos you have created. Twitter is a great way to send out a short message (140 characters or less) to your followers. If you just beginning to use social media for your store, it is best to pick one social media outlet and build your audience there. Also, look around for groups within those online tools that may be interested in the items you are selling. They are a great way of reaching new customers. Also, if you choose to use Facebook, make sure you create a fan page that is separate from your personal page to promote your listings.
2. Keep your content up to date – post often, respond within 24 hours to comments or questions
Your audience wants to know that the information you are providing is current and up to date. If you have not posted in months or do not respond to the questions and comments you receive, you may lose your followers. Plan to post something a few times a week. Take the time to review and respond to what your fans or followers are saying.
3. Cross promote
Once you start using other social media outlets, use them to promote your presence on the others. You can link to your YouTube videos in your Facebook postings. Tweet about the new information you just posted on your blog.
4. Don’t spam
It is important to not spam you followers. Only post one or two of your listings a day. Be selective. Overwhelming your followers is not a good way of building your audience.
5. Be patient
Building your social media audience is not something that will happen overnight. It may take a little time to have a large number of fans or followers. Keep things interesting and informative. Interact with your followers and you will be on your way to a bigger audience who will help you spread the word about your store.
Related Links:
How to Promote Your eBay Trading Assistant Business
eBay Strategy – Getting More Exposure for Your Auction Items
Comments