Pinterest is one social network that is becoming increasing popular and useful for businesses and marketing professionals. Especially since Pinterest drives a huge amount of traffic. The traffic that Pinterest sends to websites and blogs is also up 56.2% from a year ago. Some other benefits of using Pinterest are increased traffic, visibility along with other advantages that help support your reason to adopt a Pinterest social media strategy.
To get you started with creating your Pinterest profile I have provided some tips for optimizing your Pinterest profile:
- Optimize about section
Make sure to include your website URL, your location, a high quality image of your logo and for your description make sure to include relevant keywords.
2. Establish and optimize boards
Include relevant keywords and hashtags in the about section for your Pinterest board, create a Pinterest Place board for the location your business is located in, organize your board layout to include key boards or promtions on the top of your profile, make sure to include a category for your board even if you have to choose "Other".
3. Verify website
To verify your website you need to go to "Settings" and click verify website link that is displayed next to your website URL you included for the Website portion of your profile. You will then need to download a HTML file to your computer. Take this verification file and upload it to your website on your hosting account via FTP (File Transfer Protocol). You can find out more how to do this here.
4. Link your Facebook & Twitter account
In the about section make sure to link your other social networks.There is also a feature under "Settings" where you can toggle on publish activity to a preferred social network you would like to share you Pin. This will help to increase traffic to your Pinterest profile and its pins while also raising awareness of your Pinterest profile to your Facebook and Twitter audience.
5. Optimize your blog for Pinterest
Make it easy for readers of your website to pin your content. Add a "Pin It" button to the bottom of all your blog posts.
6. Optimize your pin posts
When pinning make sure to include a link source, clear pin description with call to action and hashtags/keywords that are relevant.
7. Create rich pins
Rich Pins are Pins that include extra information right on the Pin itself. Right now, there are five types of Rich Pins: movie, recipe, article, product and place. You can find out more here.
Pinterest is a great tool to include in your social media marketing strategy. You'll see many benefits and will help to further develop your online presence. Businesses can take advantage of this trending social network to engage with customers and specific target markets as well as improve the businesses overall social, search and content strategies. You now have an idea how to create an optimized Pinterest profile!