As more and more businesses are realizing the potential with adopting a social media marketing strategy we are now more exposed to the benefits. Each social media platform has its benefits, one network that is being utilized by businesses is Google+. With SEO benefits and an increasing amount of Google+ users and time spent on Google+ makes it a must for companies. Google+ is the 2nd largest social media platform with over 343 million users.
Here are some tips to optimize your Google+ page for a business:
- Include relevant keywords and important links in the "About" and "Link" section
Including links to your companies blog posts, other important links and links to other social media profiles will help in optimizing your Google+ page.
2. Create photo albums and share them with the public
Don't forget to include appropriate titles to go with the image you uploaded.
3. Fill out all the contact information
4. Create a Google Local page
Google integrates with all of their other services such as search and Google Maps.
5. Connect your YouTube account
6. Obtain a custom URL if available
7. Verify website
You will have a check mark next to your name after you have verified your name via an html file or a meta tag inserted onto your website.
8. Verify email
After you have verified your email you will have a check mark next to the email address on your contact section of your profile. This further signifies your ownership of your Google+ page and your brand.
9. Add a high quality custom header image
Google+ is a great social media network for your business to be participating on.You'll see a positive affect on search visibility and reach along with driving more traffic and leads to your business are some of the benefits you'll gain from optimizing your Google+ page. So what are you waiting for create your Google+ page now!