Google Plus is not the same as Twitter or Facebook. It gives members a chance to post longer things, as well as being able to use things like Hangouts for training or announcing a video chat. Communities and Circles that help to segment the millions of postings on Google Plus into categories that you subscribe to, so people don’t have to read all the posts that are not relevant to their interests.
Create an Attractive Profile
A business needs a well-written and informative profile on their Google Plus page. This will help to attract lots of followers, which are similar to friends on Facebook. The more followers a business has in their Google Plus circle, the more traffic available to their websites and blogs.
Google Plus is all about making contacts and getting followers, so building up your circles, joining communities will be your initial goal. If you do all of these things correctly, your brand will get more well known and you will be seen as an expert in your field.
Make Your Google Plus Account Look Professional
Google Plus is meant to be a more serious sort of social network platform than Facebook or Twitter. While Facebook seems to have more of a younger crowd, Google Plus is mostly populated by older, professional people and businesses. That means your posts need to be written in a professional tone, and that your content needs to be relevant to your niche and useful to the readers.
When you post content and information onto your Google Plus account, be sure to post the same re-written content on your other accounts like Facebook or Twitter. This will provide more exposure, which could lead to more traffic and more profits.
For instance, you can post on Google Plus news about a brand new product or service that your business is offering. Another idea is to post a link for a coupon to save money, or you could answer questions about your product or services. These types of things are what customers and potential customers are looking for. When people receive what they are looking for they become loyal customers and will support your business through their purchases plus through recommending your business to their friends.
The main thing to remember is that Google feels content is still king, no matter if it is put on a website, blog, Facebook or Google Plus account. You need to be posting consistently, daily if possible, using content like text, photos and videos that will intrigue and educate your followers making them want to come back every day to see what your business has to offer. If your business becomes the “go to” place for content and information in your niche, increasing your revenue.