Whether you are working with programs like Google AdWords, or you are just looking to bring more relevant traffic to your site, one thing that you need to be concerned with is choosing correct keywords. Keywords are what draw searchers to your site and when you use the right combination, you will find that the people coming to your site are actively searching for your services and will be interested in what it is you have to offer.
The basic technique used for choosing correct keywords is simple; all you need to do is think about who is already looking for your site. Choosing correct keywords will help them find you. Another, more tricky, thing to think about is who is looking for your services, but doesn't yet know about it? When you start thinking in this fashion, you need to start thinking about things like related keywords and how they can help you without creating traffic that will simply eat up your bandwidth without giving you good commerce in return.
A big part of choosing correct keywords is knowing your customer base very well. Think about who they are, and what they do, and what they will use your product for if you are selling something. When you pick your keywords, keep this in mind. You should also remember that when you choose keywords, that you want to avoid making them too broad. Remember that your prospective customers probably have at least a little bit of experience related to the goods or services that you provide, and that you can use a certain amount of technical jargon.
For instance, if you sell tropical fish, you should make sure you list the different breeds that you have. While you may not want to use the scientific names, using names like hawkfish or lionfish will distinguish you from people who sell fish wholesale to supermarkets. When you look into choosing correct keywords, remember that making the words too broad or too general will draw people who are not interested in your site at all. Make sure that your keywords speak to the right pat of the population.
One tool that can help you figure out if you are choosing the correct keywords is Google Analytics. When you place a small chunk of code on your page, you can find out what search strings people are using to get to your site. While this can occasionally yield hilarious or puzzling results, you will be able to see what keywords brought the most people to your site. You may find out that you need to work on wording, especially if you find that many of the people coming to your site are coming for the wrong reasons. While the traffic might look nice, remember that a big part of web marketing is holding the prospective customer's attention. It does your site no good to have a lot of traffic if only a trickle of it actually interested in your product or services. If you are working with GoogleAds, keep in mind that you can check your hits everyday and change your series of keywords whenever you like.
Choosing the correct keywords can go a long way towards getting you the business that you're looking for. It's definitely worth the thought you put into it!