While Casper is a large city compared to others in the state of Wyoming, it’s not large compared to cities like Denver and Los Angeles. You must do what you can to get the word out about your business because others won’t even know you exist and want to help them. Word of mouth only goes so far even in a city with over 52,000 people in it, so you need to make a plan.
Advertising your business is a must in order to stay afloat and while you must spend money to make this happen, once you see the customers coming to your door, you’ll know your hard work and money was well worth it. There are so many ways to advertise what you offer that it may be overwhelming to you to even think about. Here is a short list of some ways to make it happen.
- Casper Star Tribune
- Casper Journal
- Quick Quarter
- Bill boards
- Live remotes
- Sponsoring sporting events
- High school newspaper
- School year books
- Movie theaters
Each one of these options has its own price range and how you make them happen. Some may require you to do everything while others may do it all for you. It also depends on how much you want to spend as to how you handle the process. An example would be the postcards. You can pay a company to handle everything or you can do it all yourself.
It’s important to place your advertisements in the right place because your market will only be in certain places. Just because an ad is cheap and fits into your budget doesn’t mean your market will see it. An example of this would be the Quick Quarter. If your business is geared towards men, this may be the best place to advertise while as if your market happens to be moms, that’s probably not the best way to go.
The best thing to do when you’re trying to grow your business is to advertise. You’ll find people will know you’re in business this way and even though you’ll be spending money to make it happen, it’ll be well worth it when your business grows to the levels you want to see.