Samsung kicked off the smartwatch market with its Samsung Gear, and Timex is continuing the trend with the launch of its smartwatch, the ONE GPS+, in fall 2014. The Timex ONE GPS+ will be geared to runners and those who track their exercise via GPS.
Through the ONE GPS+, runners will be able to track their mileage and automatically upload it to the web or application of its choice. The watch comes with a one-year contract for AT&T's 3G service, enabling users to access the Internet no matter where your runs may take you.
AT&T and Timex have also revealed that the 3G connectivity adds to the safety features of the watch. Because runners are able to provide others access to their GPS locations, it helps keep them connected when out on the road. The ONE GPS+ features a "Find Me Mode," which allows users to send an alert with their exact location in case of an emergency.
In addition, the watch, which operates without being linked to a phone, enables runners to send texts via the run. The two-way messaging system makes it easy to send alerts to family and friends who may be waiting for the runner to return from a long run, enhancing the overall safety features of the watch. In addition, the watch uses Qualcomm's Mirasol display technology. This ensures that the screen can be seen no matter the outdoor brightness.
"We think this is going to open up a whole new world of what’s possible,” said Glenn Lurie, president of emerging enterprises and partnerships at AT&T.
The Timex ONE GPS+ will be $399, which does include the contract with AT&T. While the price is much higher than other smartwatches on the market, it is comparable to the prices of GPS watches worn for running and other sports.