On July 30, 2014, Timberland put out a call for entries for its Serv-a-palooza Challenge. This new program is “an innovative sponsored volunteerism competition” in partnership with CrowdRise, the digital fundraising platform created by actor and philanthropist Edward Norton that encourages consumers to volunteer for the cause of their choosing for chances to win awesome prizes for themselves as well as hefty donations for the non-profit they choose to support. Good causes need good people, and Timberland and CrowdRise are working to make that happen.
Serv-a-palooza, originally created as a way to support Timberland employees in using their 40 paid volunteer hours on a large scale, has been a huge success, logging one million hours served as of April 2014. As a way to get started on its next million hours, Timberland and CrowdRise have teamed up to help motivate the public and employees, alike, to get out and volunteer, recruit donors and raise money. Those interested in participating are encouraged to visit crowdrise.com/timberland where eligible individuals will prepare their fundraising pages on the CrowdRise site. From there, the Timberland Serv-a-palooza Challenge – and prize rewards – will begin Monday, August 11th at 12:00 p.m. ET and continue through Thursday, September 18th at 11:59:59 a.m. ET.
This partnership seems to be a natural fit for Norton: "I'm a big fan of Timberland. I wear their shoes all the time and I also admire their longstanding commitment to environmental sustainability and community service," said Norton. “We couldn’t be more thrilled to work with a company that's got such great priorities to leverage their volunteer efforts in exciting new ways."
Timberland’s Senior Manager of Community Engagement, Atlanta McIlwraith, adds “Partnering with a socially innovative platform like CrowdRise gives us the opportunity to engage with our consumers in an exciting way; and it reinvigorates our own commitment to giving back. It’s inspiring to imagine the impact this partnership could have in communities around the country.”
To participate, all you have to do is click on the “Sign Up” button on the Timberland Serv-a-palooza Challenge homepage, submit their name, location, and designate a service partner. Approved volunteers will be sent a link to create a unique fundraising page where they can track their volunteer hours and invite others to sponsor their efforts with monetary donations. Donors will also be encouraged to sign up to volunteer for a cause of their own.
At the end of the Challenge, Timberland will award grand prizes to the Top Recruiter, Top Volunteer, and Top Fundraiser. Winners will receive a $10,000 grant to give to the cause he/she chose to support. They will also receive a $5,000 Timberland shopping spree (or an all-expense-paid trip to the Horqin Desert to help plant Timberland’s two-millionth tree in China), a custom pair of Timberland boots, and have their “Impact Maker” story shared in an online Timberland campaign. Additionally, the top volunteer will have his/her volunteer hours matched by Timberland employees in New England.
For more information, including full rules, visit crowdrise.com/timberland. Volunteers who set up their fundraising page by August 10 at 11:59 p.m. ET will be entered to win one of 50 pairs of Timberland boots to wear while they complete their service hours.