The 2014 Super Bowl may have been a bit of a snooze fest, but many of its commercials scored big time, especially on social media. As posted by Network Insights on Feb. 3, ads by Tim Tebow, Ellen DeGeneres and Jerry Seinfeld generated the largest number of social media posts, meaning their Super Bowl commercials resulted in a swarm of online buzz.
According to Bleacher Report, the Tim Tebow “No Contract” Super Bowl commercials for T-Mobile managed to cut through the media clutter. In a series of TV ads, Tebow, who currently does not have an NFL contract, made fun of himself in a lighthearted manner, showing what he could accomplish without a contract. In one spot, he prepares to deliver a baby; while in another, he stars in an action movie. The Super Bowl commercials were a hit with fans, generating 153,392 tweets on Feb. 2. To see one of the 2014 Super Bowl ads with Tim Tebow, be sure to watch the video above.
During the first quarter of the 2014 Super Bowl, Beats aired a commercial starring Emmy Award-winner Ellen DeGeneres. The daytime talk show host showed off her dance moves in a commercial that took inspiration from "Goldilocks and the Three Bears." The queen of comedy found her perfect playlist after trying several that didn’t quite fit. After Ellen’s 2014 Super Bowl commercial, more than 80,000 people tweeted about it, which is a hit in marketing terms. On Monday, the Huffington Post wrote about Ellen’s Beats commercial and stated, “Ellen you’ve still got it!”
Like Tebow and DeGeneres, Jerry Seinfeld also generated a ton of social media buzz after the Super Bowl commercial for his online series “Comedians in Cars Getting Coffee” aired on Sunday. The extended ad featured a reunion with Jason Alexander in the famous NYC coffee shop from “Seinfeld” fame. Hollywood Life posted on Feb. 3, “They really haven’t lost an ounce of that chemistry they had on the show.” Viewers agreed and posted a total of 60,056 positive comments on Twitter.
Below is a list of Top 10 Celebrity Endorsers during the 2014 Super Bowl (total number of social posts):
- Tim Tebow (T-Mobile) – 153,392
- Ellen DeGeneres (Beats Music) – 80, 291
- Jerry Seinfeld (“Comedians in Cars Getting Coffee”) – 60,056
- Bruce Willis (Honda) – 31,990
- James Franco (Ford) – 26,543
- Stephen Colbert (Wonderful Pistachios) – 19,543
- Scarlett Johansson (SodaStream) – 16,873
- Arnold Schwarzenegger (Bud Light) – 8,983
- Bono (Bank of America) – 8,666
- John Stamos (Oikos/Dannon) – 6,996
According to Network Insights, the Top 10 Most Discussed Brands during the 2014 Super Bowl (according to social media posts) were:
- Bud Light
- Bank of America
Interesting facts about 2014 Super Bowl commercials and their impact on social media:
- GoDaddy didn’t even crack the Top 10 ads this year. Last year, they were #1 in social media buzz.
- Masarati, H&M and Beats were the consumer ad favorites.
- Even though it aired after the game and not during, the eSurance Super Bowl commercial got more people talking than any other ad.
- David Beckham’s ad for H&M received the biggest conversation spike (133,310 posts when it aired).
With 30-second commercials costing $4 million for Super Bowl 2014, a lot was at stake. In addition to exposing the commercials to 100 million TV viewers, advertisers were also tasked with generating buzz before the game and long after the last point was scored. While the Super Bowl itself was not as exciting as in years past, some of the ads made up for it.
About Network Insights:
- Marketers use Network Insights to make brand decisions about audience targeting and content strategy to reach and engage an audience.
- The company is best known for helping Samsung overtake Apple in the smartphone category.
- Client companies include consumer electronics, consumer packaging, automotive, restaurants and Hollywood studios.
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