One question on everyone's mind since the Tiger Woods scandal began is whether the world's best golfer will lose his sponsorships due to multiple claims of infidelity. So far, Gillette and Tag Heuer have both distanced themselves from Woods, with Gillette announcing plans to "limit" its relationship with the golfer, and Tag Heuer pulling all of his ads from stores. The Swiss watch company claims its actions have nothing to do with recent events, while Gillette has openly admitted that Woods should focus on his personal life during this time.
After much speculation, Nike revealed today that despite his tarnished image, the brand has no plans to sever ties with Woods.
"Tiger has been part of Nike for more than a decade. He is the best golfer in the world and one of the greatest athletes of his era. We look forward to his return to golf," said a spokesperson.
Apparently Accenture doesn't share that opinion. Also announced today was that the management consulting firm has ended its relationship with Woods after a six-year deal. Accenture states on its Web site that "given the circumstances of the last two weeks ... the company has determined that he is no longer the right representative for its advertising," according to CNN.com.
So far the cheating scandal has cost Tiger millions in sponsorship. No word yet on if it will cost him his marriage, too.