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Tiger keeps Nike endorsement deal, loses Accenture

Tiger Woods loses sponsorship with Accenture, others limit his role in their marketing
Tiger Woods loses sponsorship with Accenture, others limit his role in their marketing

One question on everyone's mind since the Tiger Woods scandal began is whether the world's best golfer will lose his sponsorships due to multiple claims of infidelity.  So far, Gillette and Tag Heuer have both distanced themselves from Woods, with Gillette announcing plans to "limit" its relationship with the golfer, and Tag Heuer pulling all of his ads from stores.  The Swiss watch company claims its actions have nothing to do with recent events, while Gillette has openly admitted that Woods should focus on his personal life during this time. 

After much speculation, Nike revealed today that despite his tarnished image, the brand has no plans to sever ties with Woods. 

"Tiger has been part of Nike for more than a decade. He is the best golfer in the world and one of the greatest athletes of his era. We look forward to his return to golf," said a spokesperson.

Apparently Accenture doesn't share that opinion.  Also announced today was that the management consulting firm has ended its relationship with Woods after a six-year deal.  Accenture states on its Web site that "given the circumstances of the last two weeks ... the company has determined that he is no longer the right representative for its advertising," according to

So far the cheating scandal has cost Tiger millions in sponsorship.  No word yet on if it will cost him his marriage, too.


  • Diane 5 years ago

    Nike, I will not support a company that endorses someone that my children looked up to and after everything that has happened they are still endorsing him. I want a good example for my children to look up to.

  • Maycat 5 years ago

    I hooked up with Tiger Woods too--but my lucky number is 18, so I am waiting it out for three more mistresses to come forward. Look for me: MAYCAT!!

  • Yellow Deer 5 years ago

    Tiger is not the first and won't be the last when it comes to Nike endorsement contracts with athletes without morals - or scruples. It's time we taught our kids these athletes are NOT someone to look up to...if you want your kids to have a role model, be one yourself - don't depend on celebrities!

  • Miss Headlines Examiner 5 years ago

    You look hot, you should put more pics of you in story that would get readers!

  • derek 5 years ago

    Hey Diane, why don't you become the person your children look up to?? Wasn't it that horrible company, Nike, that had an athlete, Charles Barkley, come out with a commercial saying that very thing?