For the first time in its 39-year history The Toronto International Film Festival is takin’ it to the streets and extending Festival programming beyond the cinemas. From Sept. 4 to 7, during the opening weekend of the 2014 Festival, the few blocks of King Street adjacent to the TIFF Bell Lightbox will become a pedestrian promenade featuring food trucks, music, games, multi-media art installations, and pop-up performances by various artists.
Known as TIFF Festival Street, the new initiative will better enable Festival goers to access the main venues (TIFF Bell Lightbox, Princess of Wales Theatre and Roy Thomson Hall) while providing film-inspired activities and curated programming for both Festival attendees and the general public.
Programs and installations include Rdio Music Zone featuring onstage performances; Snakes & Lattes board game consierge; a treasure hunt of Festival collectibles created by filmmakers Don McKellar, Guy Maddin, Andrea Dorfman, Ingrid Veninger and Josh Solondz; a light and sound tunnel; and an interactive photo booth version of HAL9000 from Stanley Kubrick’s “2001: A Space Odyssey.”
“The Toronto International Film Festival is excited to extend the energy of the Festival out onto King Street,” said Cameron Bailey, Artistic Director. “By providing opportunities for all film lovers to share the fun of the moving image in unique ways, cinema enthusiasts from all over the world can come together and take away memorable experiences.”
Additional effort has been made by Festival sponsors and local restaurants to expand the food and beverage options along this strip of King Street. While Grolsch Premium Lager hosts a public lounge and McDonald’s offers coffee sampling, all 14 street-level eateries along King Street’s Restaurant Row will extend their patios.
Navigational assistance for out-of-towners will be provided by a City of Toronto INFOTOGO Visitor Information Centre.
For the full schedule of activities visit TIFF Festival Street.