From the start of Shiroma Wine and More (SWAM) in Waimalu Shopping Plaza, Thursday Tastings have been very important for cash flow. These tastings introduces consumers to new brands and varietals, including a range of flavor profiles and styles. While wines are more important to feature than spirits, there is the occasional sake tasting event.
A fine wine and spirit retailer, SWAM specializes in the growing trends in wine, specialty beers, and spirits as well as classic liqueurs. Thursday Tastings is a wonderful experience to taste the various wines before making a purchase. Aside from the labels and shapes of bottles, it is difficult to determine if a particular wine will be enjoyable unless tasted first. Thursday Tastings give this opportunity.
SWAM was originally planned to be a renovation of an existing space in Mililani, Waipio, or Waikele. But, after months of trying to find a location, owner Jill Shiroma’s friend spotted a place in the Waimalu Shopping Plaza. It needed much renovation and the construction cost consumed much of her budget to stock the store. As a first time business owner, it was a set back and costly decision, but Shiroma has no regrets.
As a new business owner, Shiroma could not have succeeded without the support of her grandmother. An “old” boss has also been a great supporter of this adventure. Now, Shiroma accomplishes many goals with the help of her biggest asset, her mother.
Marketing for SWAM has gone through both paid advertising as well as free social media. Shiroma feels that as a small business owner, social media provides a voice to advertise the store and products without the financial commitment. SWAM has Facebook, Twitter, and Instagram accounts that consumers may follow for images and to keep updated with new products.
Upcoming Thursday Tasting schedule as follows:
October 17, 2013 from 5pm – 8pm, featuring:
• Noble Vines 242 Sauvignon Blanc
• Bolloni Pinot Grigio
• Jigsaw Pinot Noir
• Mitol Jester Shiraz
• Lapierre Raisins Gaulois
• CF Cabernet Sauvignon
October 24, 2013 from 5pm – 8pm, featuring:
• Alianca Vinho Verde
• Riff Pinot Grigio
• Masi Campofiorin
• Fuedo Maccari Nero d’Avola
• Kris Heart Rosso
• Michele Chiarlo Nivole Moscato
SWAM is located at the Waimalu Shopping Plaza, 98-1277 Kaahumanu St, Aiea, Hawaii 96701. Find out more about SWAM: http://swamwine.com