As an entrepreneur or small business owner, it's vital that you establish a strong network of contacts. Regardless of where you live, there are untapped business opportunities waiting to be discovered in your neighborhood. One of your duties as a C-level executive is to identify these potential resources.
Online networking has become instrumental in the way entrepreneurs cultivate and leverage connections, yet linking with people offline is still critical for building profitable relationships.
Below are a few ways to turn your neighbors into clients:
Volunteer in the Community
Volunteering for conferences and events will assist you in meeting new people. It also shows that you’re interested in more than just making money. Your neighbors are more inclined to support your business because you have an appreciation for the community.
Join a Co-working Space
Co-working promotes sharing workspace and collaborating with other like-minded people. You’ll be able to bounce ideas off of each other and maybe partner-up on a few projects. Also, if a fellow entrepreneur is unable or unwilling to assist a potential client, he/she may refer you for the project.
Join a Club, Group, or Meet-up
Connect with a group of people that share your passion. For instance, if you like drawing or painting, then join a group for visual artists. Not only will you establish new associations, but also could potentially land several projects from these connections. People are more likely to work with you if they know and like you.
Remember, relationships are key to building and operating a successful business. Just because you’re an entrepreneur, it doesn’t mean you have to adopt a money-driven attitude. By continuously following your passion, and being of service to others, business will find you.