Super Bowl Sunday is just around the corner, and most people, believe it or not, will be watching the guys on the field. But instead of getting up for snacks during commercials, entrepreneurs should keep an eye on the Super Bowl ads, which offer lessons for their own advertising.
According to the Best and Worst Super Bowl 2012 Commercials, some Super Bowl ads hit it out of the park, while others were more than a sacrificial bunt. (Yes, that is a mixed sports metaphor for those who can't wait for baseball season to start.) Here are three key takeaways and things to look for this year:
- Stick with what works. Several of the top commercials included familiar elements like pets, celebrities and kids. As an entrepreneur, you may not be able to afford a celebrity appearance in your ads, but surely Fluffy can make a cameo if appropriate.
- Have fun. The best Super Bowl ads are funny - John Stamos falling over in his chair, an M&M shaking it to "Sexy and I Know It." Make your audience chuckle.
- Make sure your product or service is obvious. Especially if you're launching something new, there should be no question as to what it is. Bud Light Platinum made that mistake with their 2012 Super Bowl ad.