Most Change.org campaigns focus on issues such as ending animal experimentation and improving conditions for the homeless.
The two-year-old daughter of Beyonce and Jay Z has become the target of a petition started by a woman named Jasmine Toliver, who suggests that the superstars spend some of their megabucks on grooming Blue Ivy's tresses.
"As a woman who understands the importance of hair care it's disturbing to watch a child suffering from the lack of hair moisture," the tongue-in-cheek petition reads.
"The parents of Blue Ivy, Sean Carter aka Jay-Z and Beyoncé, have failed at numerous attempts of doing Blue Ivy Hair. This matter has escalated to the child developing matted dreads and lint balls."
"Please let's get the word out to properly care for Blue Ivy hair."
Toliver's petition has rapidly gained online support, collecting over 4,700 signatures.
But it has drawn mixed reactions from bemused commentators, only some of who appear to get the joke.
"Because no child whose mom spends thousands on her hair (monthly) should live life looking like a sheep!" writes one woman.
"Cruelty to children has to stop," writes another supporter.
A less enthusiastic commentator suggests that Toliver should keep out of Beyonce's business.
"This is the dumbest thing I have seen in my life," she writes.
"Leave that baby alone, parent your own child, mind your own business."
Ms Toliver has since stated that the Change.org petition was a joke, writing on her Facebook page: "People just need to breathe and chill out."