According to ComicBook.com on Sept. 2, considering that Labor Day marks the final day of summer, it stands to reason that Marvel Studios would launch its own viral campaign for "Thor: The Dark World". This technique is to ensure that people are aware of the time line between the viral broadcast until its release in November. This would also prepare fans to schedule their holiday plans around the release date and the continued existence of its run in theaters. The campaign will make its debut tomorrow.
The campaign starts its first stepping stone on the @ThorMovies Twitter account which encourages fans to help free Loki from his Asgardian prison that exists in the depths of the metropolitan city itself.
This is not the first comic book movie that had participated in such a viral campaign, prior to the release of Zack Snyder's "Man of Steel", a static infested viral video broadcast on all TV channels of Earth, as well as in all languages, brought on the presence of Superman's main adversary General Zod. That campaign also got audiences ready for Snyder's release. There had even been mock spoofs of the "Your are not alone!" video as well that really brought on the hype of the film.
That being said, there seems to be a trend of viral campaigns bringing on grand marketing strategies appealing to the audiences. Even the new "Hunger Games" sequel will be following suit.
"Thor: The Dark World" will be making it's way to theaters on Nov. 8.