Travel experts at Thomas Cook, one of the world’s largest tour operators, today (Jan.1,2012) announced its predictions for the cruise industry in the coming year. The company stated in a press release that thanks to increased flexibility and great savings, purchases of Cruise and Stay holiday packages are set to soar in 2013.
The report stated that while most travel sectors continue to decline in our tough financial climate, 2012 industry growth sat at around 5% for the cruise market. Much of this success can be put down to the popularity of new holiday formats, like the incredibly successful Cruise and Stay holidays and highly convenient Fly and Cruise packages--trends that expected to continue well into the New Year. In response to market trends Thomas Cook is now offering flexible and luxurious cruise experiences to more destinations than ever before.
In today's tight economy, Thomas Cook bosses explain the key to a great cruise experience is all about getting more bang for your buck. Jenny Ellis, head of Cruise for Thomas Cook, explained that when it comes to finding savings "Cruise and stay holidays offer this in spades; Holidaymakers can customize their cruise and stay however they choose".
Passengers prefer shorter cruises
Research also hinted that although cruises are growing in popularity, travelers are opting for shorter segments which many cruise lines, such as Crystal Cruises, are adopting. Another big incentive, according to Thomas Cook, is the addition of more exciting destinations. Instead of being seen as a supplementary or secondary getaway, cruises are now taking center stage as many couples and families choose them for this main trip.
The company also revealed that the most popular cruise destinations are currently Barcelona and the Mediterranean, the Mexican Riviera, Beijing and the Far East.