This Week in NYC Apps (Aug. 19-23)
— There is a desire to help people in the core of every app developer. People create apps to fill a need in society. Of course, many people can dream of earning a fortune from their creation, but the sense that there’s something missing from people’s lives can drive developers to greatness. Whether a developer is creating something that helps people connect with each other, find great restaurants or be able to kill some time with a fun game, app-makers have a special bond with their customer.
Our mission at Appular is to help these developers connect with the audience. We aim to give every app a chance to succeed, and one of the ways we do that is by keeping our finger on the pulse of New York City’s tech meetup culture.
Before we take a look at the week’s upcoming meetups that should catch the eyes of app developers, let’s review what had people talking — and maybe drinking, a little bit — last week.
Muck Rack’s #MuckedUp with Mashable
Journalists, public relations pros and anybody interested in media coverage (app developers, of course), gathered at the Swift Hibernian Lounge in midtown to network and enjoy a few cold beverages. Muck Rack is an NYC-startup itself, and the well-planned, popular meetup was further proof that a great idea and fantastic execution can turn a startup into a powerhouse company. A good time was had by all, and the networking lasted well past the two-hour scheduled window.
Tech & Food: Lollipops, Cookbooks, Kitchen Incubators and Buzz!
There are few better creative outlets than food. People can give you insight into their personality, background and artistic side from the food they prepare. The same can be said about developing apps or any kind of technology. That’s why this meetup is a brilliant convergence of the two mediums. The fantastic meetup group Disruptive Technologists in NYC is hosting this event at 6:15 p.m. Aug. 19 in the AT&T AdWorks Lab — 810 7th Ave. In between the awesome food and networking opportunities will be a panel discussion that will feature Walter Siebert, the founder and CEO of the BuzzTable app, Andrea Horblitt of Sukitz, Anna Curran of CookBook Create and others.
NYESN: August 19th Networking Party & Tradeshow @ 230 Fifth Rooftop Lounge
The New York Entrepreneurs & Startup Network is inviting developers, designers and any other type of visionary to talk about their creations. The event starts at 6 p.m. Aug. 19 at the gorgeous rooftop lounge at 230 Fifth. The dress code is business casual, which is fitting, because people will be casually talking business in the posh setting, and it’s safe to assume a few deals might be initiated over drinks. The event will also feature a few exhibitors who are ready to show off their company to the crowd. One of the exhibitors will be tech gurus from Majestyk Apps, a firm that aims to help companies develop all aspects of their digital presence.
One of the city’s premiere meetup groups, NYC Apps, had yet another great idea. How about an educational technology and app-themed meetup before school is back in session? Brilliant! This meetup will feature Raul Gutierrez, founder and CEO of TinyBop, an app developer with a focus on education. Gutierrez and his team just released “The Human Body” — the company’s first app. The second featured presenter will be the team of Kenny Peng and John Lee, co-founders of the educational tech company SchoolYourself. Head to the Huge Inc. building located at 45 Main St. from 7 to 9 p.m. in Brooklyn to get schooled.
What’s Next? Segmenting and Targeting Mobile App Users
Knowing how to differentiate between the type of people in your audience and knowing how to reach them is incredibly important for mobile app developers. Just ask us, that’s part of what we do! But the good folks at Optimizing Mobile Apps are hosting a lengthy discussion about it, too. The event is from 6 to 7:30 p.m. Aug. 21 at WeWork Labs — 175 Varick St. The discussion will be led by Vivek Nasta, mobile lead for media giant Hearst Corporation.