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“This Is Not a Toy,” experiential art and purposeful sculptures opens in Canada

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Did you know? The Design Exchange is a non-profit design museum located in the historic Toronto Stock Exchange building.

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What: You’re invited to experience the world's first large-scale exhibition dedicated to designer toys at the Design Exchange. “This Is Not a Toy” exhibit is currently on display at Canada's Design Museum.Yep, this is the first time sought-after artists, Brooklyn's KAWS and Japan's Takashi Murakami, have shown their work in a design museum.

Another awesome detail about "This Is Not a Toy" exhibit it's guest curator is Pharrell Williams, music and fashion mogul whereas, the first major original programming was produced by DX. This is the first foray into museum curation for cultural connector Williams as well.

According to press specs, “This Is Not a Toy” is an exhibit devoted to discovering the conceptual toy which a form made solely as an expression of a visual or idea. Think of it as a fine art and design object, as well as a current cultural signifier, the exhibit marks the first time these animated collectible sculptures, figures and paintings have collectively been on display in a museum setting.

"The title of the exhibition, 'This is Not a Toy,' is important to us since we never set out to make toys, we make purposeful sculptures and experiential art. We are extremely honoured to be a part of this exhibition, especially alongside artists like Murakami and KAWS, because their work resembles toys but they have much broader concepts. We want to speak to people through fine artwork and animism, for the purpose of helping people, healing people and self-empowerment." - Samuel Albert Borkson and Arturo Sandoval III, FriendsWithYou

Although the exhibition takes its name from the disclaimer found on packaging for objects that may be called toys, the pieces in the exhibit aren't meant for play.

Who: Open to general public with the following admission prices listed below.

  • DX Member Admission: $8
  • General Admission: $16
  • Student & Senior Admission: $13
  • Family Pass: $37
  • Kids 6 and under: Free

When: The exhibit is on display from Friday February 7 until Monday May 19, 2014.

Where: Design Exchange ~ 234 Bay St, Toronto, ON M5K 1B2, Canada

FYI: Exhibition tickets are available for purchase via at the Design Exchange.

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