Thirty-One Gifts Founder, President and CEO Cindy Monroe is overjoyed that nearly 6,000 of the company’s independent sales consultants will attend the company’s national conference in Denver July 10-12. They recently were named the fastest-growing woman-owned company in the world by the Women Presidents’ Organization.
“We are excited to bring our national conference to our friends in the West,” said Monroe. “With a conference location in Denver, we are better able to serve our consultants who live and work in the western U.S.”
Monroe adds that the company carefully considered locations before choosing Denver. They looked at the city as a whole, with the city center being a part of the big picture.
“We wanted the city to be an extension of our values,” said Monroe. “We found Denver to be friendly and welcoming, and safe, with plenty of hotel rooms.”
With 6,000 attendees, the estimated economic impact from the Denver conference is approximately $8.5 million.
The company also is expressing its thanks to the city by reaching out to the community around the convention center. At several area attractions and restaurants, they are purchasing 31 gift certificates to be given at random during the conference to guests as a thank you for hosting the conference. The gesture also is a reflection of Thirty-One’s philosophy of giving back to communities and paying forward the many blessings they have received.
The campaign is called #Share31 and whenever a Denver resident shares kindness and uses the hashtag on social media, 31 cents will be donated to the Denver Ronald McDonald House Charities, up to $10,000.
Ronald McDonald House Charities is one of Thirty-One’s national mission partners. Through their philanthropic initiative, Thirty-One Gives, founded in 2012, the company has donated more than $27 million in product and monetary contributions to nonprofit organizations that support women, girls and families. They also have products that designate a portion of proceeds to charity.
The company also encourages consultants to give back to their local communities with time, products and fundraising parties to support local causes. The national conference is an opportunity for sales consultants to raise funds; at the 2013 conference, they raised $55,000.
The company was named for Proverbs 31, a chapter of the Bible that celebrates hard-working women who are compassionate, gracious and inspiring to their families and the people around them. The philosophy of supporting women permeates throughout the company – by enabling them to own their own business and earn extra income.
Proverbs 31: 10- 31
A wife of noble character who can find? She is worth far more than rubies.
Her husband has full confidence in her and lacks nothing of value.
She brings him good, not harm, all the days of her life.
She selects wool and flax and works with eager hands.
She is like the merchant ships, bringing her food from afar.
She gets up while it is still night; she provides food for her family and portions for her female servants.
She considers a field and buys it; out of her earnings she plants a vineyard.
She sets about her work vigorously; her arms are strong for her tasks.
She sees that her trading is profitable, and her lamp does not go out at night.
In her hand she holds the distaff and grasps the spindle with her fingers.
She opens her arms to the poor and extends her hands to the needy.
When it snows, she has no fear for her household; for all of them are clothed in scarlet.
She makes coverings for her bed; she is clothed in fine linen and purple.
Her husband is respected at the city gate, where he takes his seat among the elders of the land.
She makes linen garments and sells them, and supplies the merchants with sashes.
She is clothed with strength and dignity; she can laugh at the days to come.
She speaks with wisdom, and faithful instruction is on her tongue.
She watches over the affairs of her household and does not eat the bread of idleness.
Her children arise and call her blessed; her husband also, and he praises her:
“Many women do noble things, but you surpass them all.”
Charm is deceptive, and beauty is fleeting; but a woman who fears the Lord is to be praised.
Honor her for all that her hands have done, and let her works bring her praise at the city gate.
Thirty-One has experience rapid growth in its first 11 years, climbing to 17th on the list of the largest direct-selling organizations in the world, according to Direct Selling News, with 2013 sales of $763 million.
The growth and success of her business is not something Monroe takes credit for alone. The credit, she says, goes to the women who will gather in Denver and the many more at home who sell Thirty-One Gifts totes, handbags, accessories and organizational items.
“Our mission is unwavering: to celebrate, encourage and reward women by giving them the ability to run their own businesses on their own time and from their own homes,” said Monroe. “These women, our consultants, are the only reason we’re expecting 6,000 in Denver, and why this company has grown so successfully.”
At the conference, consultants will see Thirty-One’s new fall line of products, hear the latest company news, attend sales training, learn from national speakers, share best practices, celebrate each other’s successes and have lots of fun.
Monroe sees the annual conference as a springboard for new growth each year. As the company expands more into the West – and continues to increase and enhance its product lines – she places even more importance on the conference.
“I get so many good ideas from the consultants and directors that I bring back to the home office. Our teams here – from designers and sales support to supply chain and customer service – help make them a reality. It’s a true blessing to have so many people working together for a single goal, to empower women,” said Monroe.
The Thirty-One business has some impressive rankings not only for women owned businesses but also for direct sales.
- 17th largest direct-selling company in the world (2014 - Direct Selling News)
- No. 1 fastest-growing woman-owned company in the world (2014 - Women Presidents’ Organization)
- 2014 Enterprising Women of the Year Award – Cindy Monroe (Enterprising Women magazine)
- 2nd largest woman-owned company in central Ohio (2013 - Columbus Business First)
- 14th largest private company in central Ohio (2013 -Columbus Business First)
- 38th largest employer in central Ohio (2012 - Columbus Business First • 5th fastest growing company in central Ohio