IN ONE WORD: SALESMANSHIP
Ours is, of course, a Republican household, but in this little diary of Washington, I have endeavored to give devils their due and, as such, comes now to us, Mr. Clinton~~sly devil, he.
As I go down the list of the Presidents noted here, I make note of a number who were very, very successful salesmen.
One such was FDR, to a lessor extent, Jack Kennedy, more so, Mr. Clinton.
Sales is having a sense of the people~~what they want.
Sales is about appearing to satisfy desires in the buyer that oftentimes the buyer doesn’t recognize he has.
Sales capacity is a great gift.
Pointedly, it is the sine qua non~~without sales~~and salesmanship~~nothing moves.
Friends of mine who look upon the craft of politics as some sort of religious vocation are askance when I hold that having a keen sense of “retail politics,” is a very desirable trait to have.
After all, politics in a democratic republic is just that~~and little else~~it’s sales.
It’s selling yourself as though you were a commodity to the people and having them buy it.
This sounds craven to those who think that politicians have a calling to the higher, holy, cloth, but right-minded men understand full well that a successful politician is first and foremost a salesman~~and, as a good salesman~~he is always ready to stand another round~~to re-package and~~to re-sell the same commodity~~all over again~~himself.
I am in the other Party, but I will say that politics on the retail level, is something that a budding, aspiring politician had better know in his bones~~or else~~off to the monastery he ought go~~and double quick.
President Clinton understood all of this in his bones–in his DNA~~he was a world-class salesman~~not more~~not less~~in the end he understood his job and did it very well.
On this list of a dozen Presidents, he is very close to, if not at the top of, the dozen salesman named.