During the month of October, Think Dirty, the Campaign for Safe Cosmetics, and the Breast Cancer Fund are uniting for "30 days of dirty." Think Dirty is a "consumer movement led by a mobile app," which invites beauty product purchasers and users to find out what's in their cosmetics. During October, every barcode scan with the Think Dirty app will result in a $1 donation to the Breast Cancer Fund, up to $200,000.
The Breast Cancer Fund "works to prevent breast cancer by eliminating our exposure to toxic chemicals and radiation linked to the disease." The Breast Cancer Fund believes that prevention is better than cure, and provides women with the tools they need -- including scientific research about toxic ingredients that may be in their homes, workplaces, and beauty arsenals -- to make better choices for their health. For example, the information on polyvinyl chloride (PVC) (including how it is made, how it pollutes the environment, and how people can spot it and avoid it) comes from the National Toxicology Program and the International Agency for Research on Cancer.
The Think Dirty app -- with the tagline, "Think Dirty, Shop Clean" -- can be downloaded from the iTunes app store. It contains information on 1,000 beauty and personal care brands and more than 11,000 ingredients. (An Android version of the app will be released soon.) "With a tool like Think Dirty," the group's website says, "consumers can help find and promote good companies that are using non-toxic ingredients. You shouldn't have to be a toxicologist to know how to find safer products."