"The brute fact of the matter is that our civilization is now weighted in favor of the use of mechanical instruments, because the opportunities for commercial production and for the exercise of power lie there: while all the direct human reactions or the personal arts which require a minimum of mechanical paraphernalia are treated as negligible. The habit of producing goods whether they are needed or not, of applying power whether it is effective or not pervades almost every department of our present civilization.
The result is whole areas of the personality have been slighted. This pervasive instrumentalism places a handicap upon vital reactions which cannot be closely tied to the machine, and it magnifies the importance of the physical goods as symbols- symbols of intelligence and ability and far-sightedness- even as it tends to characterize their absence as a sign of stupidity or failure. And to the extent that this materialism is purposeless, it becomes final: the means are presently converted into an end". Technics & Civilization.
Theyskens' Theory Fall 2013 showed a modernized shift, or rather a short trapeze silhouette that stood away from the body as if the models were walking through clouds. He showed several versions, one in quilted leather, others in lightweight cotton or wool, and most of them in shades of icy gray. The Purposeless Materialism of the collection represents the standardization of today’s fashion industry. Staple, modern, clothing, that is branded by not one; but a plethora of brands as far as the eye can see.
We are drowning in a sea of commercialized perversions. Little differentiates one brand from another today.
The short length was repeated in, shorts, some made shiny calfskin, others of a mini houndstooth check fabric. That was often shown in multiple layers, some over knit shorts.