Mary Madden, senior researcher along with Amanda Lenhart, senior researcher and director of teens and technology initiatives of the Pew Internet Project collaborated with Sandra Cortesi, Fellow, director of the Youth and Media Project, Urs Gasser, executive director with the Berkman Center for Internet & Society finished a survey and released the report today with teenagers. Their discoveries led me to say that this youth of a digital age are more concerned about sharing their information with apps, be it mobile and tablets. Maybe their heightened sense of adoption rate is more acute than older demographics.
The team findings found that 58% of teens have downloaded an app for their smartphone and tablet whether it is an Android smart device or Apple product. Fifty one percent of teens between the ages of 12 and 17 avoid apps because of privacy concerns. And twenty six percent of them will uninstall the app as soon as they learn that information will gathered from the software. Finally, which I thought was interesting that almost of the teen’s surveyed turn off the tracking and location settings on their mobile devices. Maybe older counterparts of mobile users should follow their lead as our society has been macro managed by big data. You can access the full report here.
The phone survey was conducted by Pew Research Center representatives who talked with 802 parents and teens. The bilingual (in Spanish and English) questionnaire extend over the days of July 26 and Sept. 30, 2012. The margin of error for the full sample is ± 4.5 percentage points. Another host of programs were conducted by the Berkman Center for Internet & Society where an engaging set of interactive groups were steered by focus group and social media platforms. Their effort began Feb. and April 2013. The team conducted 24 focus group interviews with a total of 156 participants across the greater Boston area, Los Angeles, Santa Barbara (California), and Greensboro (North Carolina).
About the Pew Research Center’s Internet & American Life Project
The Pew Research Center’s Internet & American Life Project is one of seven projects that created from Pew Research Center, a nonpartisan, nonprofit “fact tank”. The center provides information on the issues, attitudes and trends shaping America and the world and the impact of the internet. Projects produces reports and examines the impact of families, communities, work and home, daily life, education, health care, and civic and political life.
To download the report or learn more about youthandmedia.org, click on the hyperlink.