Switched to a different shade of lipstick lately? You’re probably not alone.
And now there is science behind your choice. A team of psychologists headed by Professor Richard Russell and the Epidermal and Sensory Research and Investigatory Center has decoded the reasons.
The Center, which is a department of Chanel Research and Technology, says that we unconsciously use facial features in deciding how old we think someone else is. How features contrast with each other is the key ingredient.
Russell commented on Science Daily that wearing makeup is a reflection of the biological heritage of human beings, not just the individual culture. He found that from age 20 to 70, the color of the lips, eyes, and eyebrows changes, and skin darkens.
Because lipstick creates a larger contrast between the lips and the rest of the face, it is part of that formula for looking younger to others.
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