Miamians aren’t the only ones anticipating more traffic this weekend due to the annual Miami boat show. Boat enthusiasts may not recognize it, but there will be a COW among them for the annual boat show along the Miami waterfront starting February 14 – a Cell On Wheels.
In addition to existing cell sites serving the area, AT&T has brought in a Cell on Wheels, or COW to help bolster voice and mobile Internet performance at the crowd-drawing event.
AT&T often rolls in mobile cell sites and makes other network upgrades for large events that generate a spike in network traffic in a specific geographic area.
“Events like this boat show can draw tens of thousands of people, most of whom will be using their devices while there,” said AT&T Florida President Marshall Criser, lll. “The mobile cell site we’ve rolled in for the boat show will help us provide a much better mobile Internet experience for those in attendance.”
AT&T is driving investment and innovation across Florida to deliver a superior wireless experience. In 2012, the company added additional capacity to hundreds of South Florida cell sites to enhance voice and data connectivity; activated eight cell sites to expand mobile Internet coverage; completed several Distributed Antenna System (DAS) projects at key South Florida venues, including Sun Life Stadium, to maximize coverage and speed where traditional coverage methods are challenging. They also rolled out 4G LTE in parts of Miami, Fort Lauderdale, West Palm Beach and Key West and the Florida Keys.
Their network’s radio components are placed close to the antenna at most cell sites, instead of inside the base station, which helps minimize power loss between the base station and antenna and, in turn, improves the performance of the 4G LTE network. The network also is designed with its core elements distributed across the country, which helps reduce latency, or the delay when using the Internet, because your request isn’t traveling as far.
AT&T has deployed two compatible 4G technologies to deliver more speed to more smartphone customers, which means customers can get 4G speeds outside of 4G LTE areas on 4G HSPA+, unlike their competitors, where smartphone customers fall back to slower 3G technologies when outside.
So, going to the boat show? I think it safe to say the only traffic you’ll have to worry about will be the cars in front of you getting in and out of the parking lots.
Stay safe, stay sane and be patient…and no worries about getting in touch with someone who’s been waiting for you. Lines will be long and driving will be a pain. But you’ll still be able to stay connected.