Various theatre productions are using the social media to promote their arts. Theaters make use of the social media to encourage audiences and internet users to interact and one example is the Lord of the Flies Production in the UK.
Lord of the Flies is an iconic piece of literature. This dark story is about a shipwreck with schoolboys and how society deteriorates with no rules. The plot of the story, according to Spark Notes is about British schoolboys stuck in an inhabited island. They tried to govern each other but had a tragic outcome.
Spark Notes stated in its Theme, Symbol and Motif chapter of the book, “The central concern of the Lord of the Flies is the conflict between two competing impulses that exist within all human beings; the instinct to live by rules, act peacefully follow moral commands, and value the good of the group against the instinct to gratify one’s immediate desires, act violently to obtain supremacy over others and enforce one’s will.”
“We’ve got to have rules and obey them, after all, we’re not savages. We’re English, and the English are best at everything,” a quote from Good Reads from Golding’s book that summarizes the civilization vs savagery point of the story.
Lord of the Flies story was a 1952 novel by William Golding and was immortalized in movies in 1950’s shown in black and white. A re-make of the movie was done in 1990, this time in color. A Filipino version of the movie was released in 1976.
American novelist Stephen King got inspiration from Golding’s bestselling book that he has adopted the plot to some of his books like Cujo and Misery.
There are also several theater productions of the film. One of them is England-based Pilot Theatre. To promote the production, the Theatre adopted new technologies. It was promoted in social media platforms and one of them is through an audio social media.
Theaters make use of the social media to encourage audiences and internet users to interact.
Marcus Romer artistic director at Pilot Theatre used an audio-sharing social media platform, Audioboo owned by London-based Audioboom Group PLC (BOOM.L).
Pilot Theatre’s website and the team combined with other social media platform, tapped into Audioboo’s technology to update the group's Web site as it tours its Lord of the Flies production. The theater won the Manchester Evening News Award for best production for their tour of Lord of the Flies in 2001.
Pilot Theatre website stated that the used of digital technology in the production and its promotion “ has helped us to increase our reach and reputation as thought leaders in this field.”
Interviews of the cast for Lord of the Flies, director’s explanation of the audition process, are among the uploaded audio content by the theatre team using Audiboo.
The theater also made use of Audioboo for podcasts. The platform allows companies to widen their reach globally through mobile apps, embeddable players and Facebook and Twitter sharing.