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'The Young and the Restless': Jill Farren Phelps leads ratings' rise

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Facts often have a way of countering emotional logic. In the world of daytime drama, use of statistics can prove to be explosive. So, prepare for the boom.

Executive producer Jill Farren Phelps assumed control of 'The Young and the Restless' in 2012. At that time a certain segment of YR loyalists offered a variety of dire predictions. It can be challenging, if not impossible, for some people to move away from a personal position after having invested heavily in it.

Phelps' first episode was seen in October 2012. By late-September of that year YR was being viewed by 4.45 million viewers per week.

Flashback to December 2013 and Phelps' staff can be seen crafting the ongoing 'Delia Dies' storyline. That arc, combined with Michael Muhney's unexpected pre-Christmas termination, propelled YR's average total audience from approximately 4.94 million viewers per week to its highest ratings (5.73 million viewers per week) in nearly six years by the time late-January 2014 arrived. YR was averaging 5.23 million viewers per week as of early-March 2014.

Some may cite other daytime TV factors, reference past soap opera's fates, dig into the Nielsen Ratings formula or offer hypothetical predictions in an attempt to cloud clear facts. But, Phelps' presence has obviously changed the audience of this show. Some longtime viewers have left, but more new (or returned) viewers have arrived to replace them.

The purpose of any commercially televised show isn't to please everyone all the time. Phelps was hired to reverse a downward ratings' trend. To-date, she's succeeded. That fact is undeniable.

Follow Sean by clicking on the word 'Subscribe' aside of his photo. Connect with him through social media via Twitter @SeanyOB, Facebook, Google+, LinkedIn and read his blog Insight.

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