Originally I got an order from the president of Platinum Games, Tatsuya Minami, asking me to create a game idea that had an all-star cast of Nintendo characters plus characters from other games and that's how the project started.
When you try and incorporate many characters with high popularity, there are fans who like certain characters more than others. I thought how I could satisfy everyone and make everyone happy and I came up with the idea of why not having everyone displayed in the game at the same time. That's where the idea was born
After the project was put on hold for some time, Kamiya and his team reworked the game to feature superheroes of all nationalities. To put it simply: Think of "The Wonderful 101" as a reversal of "Super Smash Bros.," which was conceived as Dragon King: The Fighting Game, before becoming an all-star Nintendo brawl.
While "The Wonderful 101" would have benefited greatly in sales if it used Nintendo characters, Kamiya and Platinum Games deserve credit for creating an original series instead. It's especially endearing in today's market flooded with sequels and reboots of already existing franchises to garner safe sales, with Nintendo even facing criticism for relying on their established cast for new game variations. Even though "The Wonderful 101" faces many challenges as new intellectual property, Nintendo believes the game will broaden their audience when it launches in Europe August 23rd, August 24th in Japan and Australia, and September 15th in America.