Lexus and The Weinstein Company kicked off Academy Awards weekend with a special preview event for their Lexus Short Film Series “Life is Amazing” at the Directors Guild Theatre in LA. Host Harvey Weinstein and Chris Tucker, Jayson Blair, David Henrie and more were in attendance to show their support. The first two (of five) Lexus Short films were shown: one by U.S. director Justin Tipping (Swimming in Air) and the second by Spanish director Cristina Molino (Beyond Memories). Other notables in attendance included Amanda Fuller (Last Man Standing), songwriter Diane Warren, Kandyse McClure (Netflix’s “Hemlock Grove”), Anupam Kher, Nichole Galicia, Navid Negahban (TV’s “Homeland”), and Tilky Jones (TV’s “Nashville”). After a great film series, Chris Tucker and Harvey Weinstein, who worked together on "Silver Linings Playbook," were spotted laughing and catching up during the cocktail hour. Tilky M. Jones from Nashville and Amanda Fuller were among the celebs drinking Purity Cocktails at the event.
Lexus and The Weinstein Company are in the midst of producing five short films as part of a series titled “Life is Amazing.” In what is an unprecedented collaboration between Lexus and The Weinstein Company, the film series “Life is Amazing” gathers filmmakers from the U.S., Europe, Asia Pacific, China and Japan who are selected jointly by Harvey Weinstein, The Weinstein Company COO David Glasser, in partnership with Lexus. The filmmakers are chosen based on their previous works and asked to create a new short film, three to six minutes in length which captures the essence of the theme “Life is Amazing.”
Leading up to what is Hollywood’s biggest night, The Academy Awards, Lexus and The Weinstein Company held a special preview party gathering budding filmmakers and the Hollywood community to celebrate the premiere of two of the Lexus Short Films. Screening at the event as part of the series was U.S. director Justin Tipping’s Swimming in Air and Spanish director Cristina Molino’s Beyond Memories. The event was held at the Directors’ Guild of America in Los Angeles on February 21, 2013.
“The Lexus Short Films are amazing stories, beautifully told by up-and-coming directors from across the world,” said Mark Templin, the general manger of Lexus International. “Together with The Weinstein Company, we celebrate the creativity, imagination and passion of these filmmakers. We’re proud to be bringing these stories to life as part of this new and dynamic chapter of our brand.”
“One of the most rewarding things about this industry is having the opportunity to discovery new talent,” said Harvey Weinstein. “We are thrilled to be partnering with Lexus on this new venture which is shining a spotlight on rising filmmakers and giving them a platform to share their stories with the world.”
Through these films, Lexus has demonstrated the powerful ability to be moved by innovative, dynamic story-telling that challenges the imagination and reinforces that life is an amazing experience. All five films will be part of The Festival de Cannes. More information about all five short films and the production process can be followed through www.lexusshortfilms.com.
Also, Lexus is the “Official Automobile Partner” for The Weinstein Company for premieres, film festivals, VIP screenings and awards related events throughout the year.