Feb. 18 – Sunday, Feb. 24
Find the best insights for mobile marketing, gain an edge of the digital landscape and network with the pros
Mobile Marketing: How Do Marketers Best Take Advantage of Mobile
Time: 6 p.m. – 8 p.m.
Venue: Google, Inc., 111 8th Avenue, 10th Floor, New York City
Did you know that 86% of Americans are texting each other, and 95% of those text messages are read within the first four minutes. With mass adoption and response times that dwarf all other channels, why wouldn't you have a mobile marketing strategy in place? What do these numbers mean for you? Organizations can reach and interact with current and potential consumers around the clock. There's no question about why mobile marketing is critical for the growth of your business. Come to this NYAMA evening event to learn how to do mobile successfully.
FMA Luncheon: Auditing in a Digital Age
Time: 11:30 a.m. – 2:00 p.m.
Venue: The Princeton Club, 15 West 43rd St., New York City
Digital newsstands such as Amazon, Google, and Zinio — to name a few — are offering digital and non-digital replicas, apps, eNewsletters, and web analytics. How are publishers counting these sales towards rate base or audience goals? What are the audit bureaus’ requirements for handling these electronic media audits? Join us for this important discussion of the new rules, new regulations and reporting options with senior members of the two top audit bureaus. What do you need to do to prepare to report all your electronic media; helpful tips on how to get started or how to expand your reported data.
DigitalFlashNYC SMW Event: Macro Trends for 2013 - Where do we go from here?
Time: 6:30 p.m. – 9 p.m.
Venue: Ogilvy, 636 11th Ave at 47th St, 1st FL., New York City
DigitalFlashNYC is back for Social Media Week, with an awesome panel on Macro Trends for 2013 - Where do we go from here? In 2012, we saw the digital, social, and mobile landscape play an even bigger role in how we live our lives on a daily basis. With 2013 upon us, we want to take a look at what trends we expect to continue, what trends will fade away, and what new trends we should look out for. Join us for a frank conversation about marketing and pop culture trends in 2013, and how we can expect them to play an ever-bigger role in the everyday lives of our customers, clients, audiences, and ourselves.
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