Monday, Jan. 21 – Sunday, Jan 27
Whether you are seeking to learn the latest strategies for data-driven marketing need to use digital ads to acquire new customers, there’s plenty of learning and networking the week ahead.
Using Digital Advertising to Engage and Acquire Customers Anytime, Anyplace, NYAMA
Register: Event http://nyama.org/events/digitaladvertisingengage
Time: 6 p.m. to 8 p.m.
Venue: JWT, 466 Lexington Av., New York City
Featured Speaker: John Baker, President, dotJWT, JWT and a panel of senior advertising executives from leading brands will participate. Digital advertising is our opportunity to create brand experiences, not just static messaging. The ability to interact with a message not only surprises consumers, but it does so in a way that increases time spent with a brand and builds positive brand associations. During this interactive program, our featured speakers will reveal how you can:
■Create highly effective digital advertising strategies
■Target customers using the latest digital platforms
■Make digital advertising analytics work for you
■Optimize your creative and social programs
OMMA Data Driven Marketing
Time: 8 a.m.
Venue: OMMA, 109 East 42nd at Grand Central Terminal, New York City
Data doesn’t need to get “bigger.” The feeds and inputs from sites, retail, and countless cookies everywhere are already overwhelming. The task at hand is making data more usable for marketers in identifying audiences, targeting campaigns more efficiently, and making all aspects of their organization in closer touch with customer needs. At this summer’s OMMA Data and Targeting we cut the topic of “Big Data” down to more manageable bite sizes. Data is transforming agencies in multiple ways, from shifting investment and staffing to reorienting how media is segmented and bought. We drill deep into whether these layers of costly data are really having the effect the industry intended in actual campaigns. And are the many models for attributing credit to the many pieces of digital marketing really adding up?