Telltale Games episodic adventure game, "The Walking Dead", is already a critical success and has garnered several year-end awards from the industry. How did it do in sales though? CEO Dan Connors talked numbers in an interview with The Wall Street Journal on Friday.
To date, "The Walking Dead" has sold 8.5 million episodes since it launched in April 2012. "November and December were our biggest months, "Connors told The Wall Street Journal. "It was the culmination of the product, the game of the year awards, the retail push, and it still has a ton of head room in it. Apple has featured us a bunch of times for each of the episodes, and it's in Apple's Hall of Fame (for iPhone and iPad apps)."
December sales events had to help as well as all five episodes were frequently on sale for half of the normal $25 price through Steam or Amazon and Microsoft featured it even lower at $10 during its Countdown to 2013 promotion to close out the year. PC gamers can currently get the entire season for $12.49 from Amazon.
Connors went on to explain that the episode model has worked well for the iOS mobile platform. "At this point it's probably about 25% of the revenue of the product and it is on the largest upswing of all platforms as well."
Another benefit that "The Walking Dead" saw was releasing just as the second season of the AMC TV show ended. Telltale was also able to generate constant buzz for the game from release all the way through to November with each episode building into the finale.
Telltale Games has started work on season 2 of "The Walking Dead" now but doesn't have a timeline for release. The revenue generated from season 1 will be used to grow the studio and possibly expand into other franchises either original or licensed.
Via: Wall Street Journal