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The value of Halloween rises

QR Code Halloween Pumpkin
QR Code Halloween Pumpkin
Marc Hindley

Decorations and costumes may no longer be just for fun. The Halloween retail industry is expanding and is currently second only to Christmas.

The number of children in Canada of prime trick-or-treating age 5 to 14 years old is in a slow decline since 2002, when it reached a high peak of 4.103.114. In 2011 the estimated number is 3.723.644 children, according to Statistics Canada. However over 70 per cent of Canadians participate in at least one Halloween-related activity on a yearly basis. Thrift retailer Value Village's 2011 annual Halloween shopping survey found the average Canadian plans to spend 300 CAD for the event. Costume preparations begin on average 61 days before Halloween, while 13 per cent of the surveyed individuals plan an entire year in advance. 90 per cent of adults and 93 per cent of kids dressing up will buy a brand new costume, with only 10 per cent of adults and 7 per cent of kids would wear a repeat look. 43 per cent of Canadians decorate the exterior as well as the interior of their dwelling for Halloween.

The value in monthly sales of candy, confectionery and snack foods sales at large retailers in October 2010 consisted 322 million CAD, 64 million more than the average monthly sales; in comparison to the Christmas season, the December sales hit 415 million CAD. All Halloween spending accounted for approximately 1.15 CAD billion in sales in 2006.

Yet, Halloween has ceased to be a child oriented event – large, adult only parties have become an increasingly popular modern variation of the past centuries extravagant costume balls.

Courtesy of Statistics Canada/ Value Village


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