This year the iconic commercial with the Anheuser-Busch’s Budweiser Clydesdales will feature their newest addition that is only a few weeks old. The new Clydesdale will be making his commercial debut.
It is being reported that the Clydesdales commercial will be seen by an estimated 100 million viewers. The popular new addition is being named during a Twitter campaign, however the voters and fans will have to wait until after the Super Bowl to learn what the winning name is.
The Anheuser-Bush company has enjoyed having the Clydesdale as an important part of their family for 80 years. The man responsible for maintaining the legacy by breeding, feeding and training the amazing animals is Jeff Knapper.
Knapper takes care of the gorgeous horses from the moment they enter this world and throughout their lives. Knapper said, “The Company is committed to the Clydesdale because they represent the tradition, the heritage, and the quality that goes into everything we do.”
“For the company to get it done and get it done the right way, it has to be in the house. So this is a big operation for us. It is a significant investment.”
The requirements a horse has to meet in order to be a Budweiser Clydesdale are strict according to Knapper. He described a few of the requirements the horses have to meet.
“We have very, very stringent requirements to be a Budweiser Clydesdale. They must have a white blaze, a black mane and tail, and four white, stocking feet.”
They also only allow stallions and the horses that don’t make the cut are sold. They run approximately $5,000 for each horse. They do keep a few of the mares for breeding purposes.
Catch the newest addition to the Clydesdale family during the Super Bowl commercials on Sunday. Then after the game, learn the horse’s new name!
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